As teams grow the shared understanding of the customer journey starts to fade, it becomes elastic, meaning different things to each team.

At each product company I work with I find that depending on the team or stakeholder, the explanation of the product and customer journey is subtly different. I would create detailed journey maps that are well received but quickly forgotten within FIgma or powerpoint. I needed a way to share the customer journey.

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How can we share and align teams around the customer journey in the least steps possible?

When working on a detailed journey maps the number of the individual steps can be numerous, far to many for developers to care for or engage with. Condensing the customer journey into its key moments creates an enjoyable and consumable product map for the team to consume..

Product teams view, discuss and engage with the customer journey. Each frame can be taken from the wall and carried into sprint reviews, refinement or even retros. As the journey takes center stage in the office all teams view and discuss the journey, it reminds them how the work the do impacts the frame they are viewing.

Each team can take pride in 'their frames'. Teams can see how what they ship impacts the product map