My path into design started between the race tapes on mountain-bike courses across Europe. Meticulous preparation and a belief in marginal gains taught me to look for small improvements that could make a meaningful difference.
That curiosity became practical: I designed and 3D-printed aero handlebar extensions and gear-storage solutions. Before I called myself a designer, I was already noticing problems and making things to solve them.
At Brighton, I learned to turn that instinct into a design practice. Human-centred design taught me to balance people’s needs with technical possibilities and business realities—and ask what problem we should be solving.
I graduated with first-class honours and secured an internship at Cambridge Consultants. My final-year project, Flow, brought this thinking together in a smoking cessation device shaped around people’s habits.
At Cambridge Consultants, I worked alongside fluidic and mechanical engineers exploring what technology could make possible. I learned to connect those possibilities with human needs, helping teams uncover new solutions.
My work included Fever-Tree Perfect Serve and JUUL Pod 2. I also led the design of Amelie, an AI visual guidance project recognised with an iF Design Award.
Joining BOXT’s small in-house team meant staying with my decisions and learning from what happened next. I worked across customer-app discovery and a boiler-purchase journey connecting customers, operations and finance.
I also established BOXT’s first customer research practice and shared repository, giving teams a lasting foundation for making decisions from customer evidence.
When BOXT’s technology became the foundation for Zuno, I joined the next chapter: helping the platform serve businesses including E.ON and Tesla. I lead discovery and design across heat pumps, solar and EV journeys.
Bringing customer needs, partner priorities and operational realities into a shared direction draws on everything that came before. Each chapter offers another way to approach how people power and heat their homes.
