My path into design started between the race tapes on mountain-bike courses across Europe.
I was meticulous about preparation and equipment, searching for every edge I could find. The philosophy of marginal gains shaped that mindset: small improvements, made consistently, could add up to something meaningful.
That curiosity soon became practical. I designed and 3D-printed aero handlebar extensions and gear-storage solutions. Before I thought of myself as a designer, I was already noticing problems, making things and looking for ways to improve them.
At the University of Brighton, I learned to turn that instinct into a design practice.
Human-centred design taught me to consider people’s needs alongside technical possibilities and business realities. It widened the questions I asked—from “How could this work better?” to “What problem should we be solving?”
I graduated with first-class honours and secured an internship at Cambridge Consultants. My final-year project, Flow, brought this thinking together in a smoking cessation device designed around people’s habits and routines.
My work on Flow helped me secure a role at Cambridge Consultants, where I worked alongside fluidic and mechanical engineers exploring what technology could make possible.
I learned to articulate the value of design within deeply technical projects: connecting engineering possibilities with human needs, and helping teams see solutions they might otherwise overlook.
That work included Fever-Tree Perfect Serve and JUUL Pod 2. I also led the design of Amelie, an AI visual guidance project recognised with an iF Design Award.
Moving from consultancy to BOXT’s small in-house team meant staying with the decisions I helped make—and learning from what happened next.
I worked across the service, from customer-app discovery and design to a boiler-purchase journey connecting customers, operations and finance. The challenge was understanding how those parts affected one another, then deciding where we could make the biggest difference.
I also established BOXT’s first customer research practice and shared research repository, giving teams a lasting foundation for making decisions from customer evidence.
When BOXT’s technology became the foundation for Zuno, I joined the next chapter: helping the platform serve other businesses, including E.ON and Tesla.
I lead discovery and design across heat pumps, solar and EV journeys, bringing customer needs, partner priorities and operational realities into a shared product direction.
Helping people change how they power and heat their homes draws on everything that came before: attention to detail, understanding behaviour, technical curiosity and experience of the whole service. Each chapter gives me another way to approach the next problem.
